An outdated checkout was costing Megaplex conversions. We streamlined the experience from 12 clicks to 5.5, consolidated 7 pages into 3, and boosted conversions by 60%. Modern design meets measurable impact: a checkout that finally matches the quality of the movies themselves.

The Orem Film Festival (OFF) is a grassroots independent film festival I founded and produced from the ground up in Orem, Utah. Built in collaboration with dedicated volunteers, local businesses, and community partners, OFF was created to strengthen Utah’s independent film culture at a pivotal moment.

A comprehensive homepage redesign that maximized above-the-fold discovery, slashed load times, and introduced intuitive streaming-style navigation.